On 31 August 2009, the Auckland Regional Transport Authority (ARTA) and RoadSafe Auckland launched the Auckland Regional Road Safety Plan 2009-12: Creating a Safer Transport System for Aucklanders.

The plan recommends urban design, land use and engineering measures to encourage survivable lower vehicle speed environments of 30 to 40 km/h for pedestrians, cyclists and public transport users in and around town centres, schools and residential areas. The plan also advises that the Government move to implement RoadSense education in all high crash risk schools as a matter of urgency, as well as cycle safety skills training where cycling to school is encouraged.

Creating a safer transport system involves the purposeful limitation of physical impact on the human body in vehicle crashes through the development of safer vehicles, safer speeds, safer road users, and safer roads and roadsides. In such a forgiving transport system, mistakes by road users are less likely to result in serious or fatal injury.